TheCatalyst is an independent strategic and brand consultancy. Based in Copenhagen, working globally.
I work at the intersection of strategy and brand - embedded where it matters, independent where it counts.
The situations vary: a leadership team that's lost the thread of what makes their brand different, a founder who's built something real but can't yet say why it matters, a brand that's outgrown its own story. What stays constant is the job - to get to the uncomfortable clarity that actually changes something.
Ways of working
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The market rarely tells you what you need to hear. I do.
Most organizations are sitting on more signal than they realize - misread or ignored. I build the strategic foundation that turns market complexity into a clear, ownable position for leaders ready to act on it.
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Not all whitespace is worth filling. Let's find the right gaps.
Innovation without direction is noise. I help organizations identify where growth is genuinely possible - not just theoretically attractive - and build the plans that move from insight to initiative.
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A brand isn't a logo. It's a decision-making framework.
I build brand strategies that give organizations something most don't have: a clear, defensible point of view that holds under pressure. From positioning and narrative to visual identity - everything in service of one coherent story. -
The room matters as much as the strategy.
Ideas don't fail in isolation - they fail in rooms. I design and run the sessions, workshops, and working sprints that get leadership teams aligned, agencies moving, and strategies off the shelf. -
The right scope for the right challenge.
Some challenges need a defined project. Others need an ongoing thinking partner embedded at leadership level. I work both ways - and help you figure out which one you actually need.
From experience to impact
My name is Anders and I've spent the better part of two decades working across strategy, brand, and business development - not from one side of the table, but many. I've led organizations, built companies, and advised boards. That combination is not common, and it changes how I think.
I'm drawn to the hard problems - the ones where the brief is unclear, the stakes are real, and the answer isn't in a framework. I work best with leaders who want a thinking partner, not just a presenter of options.
TheCatalyst is how I operate -independent by design, embedded where it matters, and built to move fast without losing depth.
Projects and partners
Across sectors, scales, and geographies - a selection of the companies and brands I've worked with.
2026
Rolls Royce
Bestseller
Heartland
Telmore
Grundfos
Nameit
Kompasbank
Connox
Royal Arena & WYW
Source.Global
NRD 55
Astarri
FreightSolutions
Frank Oils
Upright Music
Caper Media & TY
2025
Empery Digital
NineUnited
Heartland
SNUW
VLCN & ThankYou
Dinesen
Diamond MSP & ThankYou
NRD 55
LassoX
Commerce Lynx & ThankYou
Hotels.com & ThankYou
Unisport & Bold Scandinavia
Royal Arena & WYW
2024
Dinesen
MKAE
Skratch & ThankYou
Proshop & ThankYou
Grundfos & WYW
GetWhy
VRBO & ThankYou
Heartland
Bestseller
Koral
Past Experiences
SAS, Novo Nordisk, Maersk, Carlsberg, Nike, Tise, Nestle, Canon, Unilever, NATO, Adidas, Arla Foods, Henning Larsen Architects, Sennheiser, EPOS, Ravensburger, Teamviewer, McKinsey, Pandora, Google, BoConcept, Danske Bank, Nordea, Haldor Topsoe, Velux, Brooklyn Brewery, Novozymes, Coloplast, PFA, Movia, Postnord, P&G, Vestas, Skyborn Renewables, bObles, Dansk Industri, Telia, Telenor, 3 mobil, DSB, Baton Transport, ASKUL Corporation, Agreena, GatewayZero, Hjerteforeningen, MAX Burgers, LB Forsikring, Codan Forsikring, Simcorp, LoveMade, Chr Hansen, Mobilepay, Rambøll, Royal Unibrew, TDC, Danske Spil, 3shape, Anora Norway, APM Terminals, Apoteka, Blue Ocean Trade, Kaspersky Antivirus, CBS, Orkla, Emply, Prodata Consult, Emagine, K11, Octarine Bioscience, Innova, Karriere.at, Norika Group, NREP, Sanzi Beauty, Sunstone Maritime, True gum, Tivoli, Zero North, LiveKlein, Politikken, Audika, Tetrapak, Podimo, Strøjer Tegl, Air Greenland, Klasselotteriet, Maersk Drilling, Welltec, Nationalmuseet, YouSee, BRIO, Dantaxi, DeltaG, Drop93, Gorrissen Federspiel, Maersk Tankers, Safmarine, Ramirent, Real Tech Fund Tokyo, Decadent, Dulong, Pristine, Cartesi, Rijeka port, Lunar Bank, Matas, Københavns Universitet, Arcus, Holo, P+, Hifi Klubben, Merrild, The Mallows, Fitness World, Functional, Relatel, Wonderful Copenhagen, Day ET, Lindab, CBB Mobil, Kræftens Bekæmpelse, Unisport, PhaseOne, CaptureOne, KAYAK, Royal Unibrew… And many many more…